| Home / Pay Per Click |
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| Pay Per Click is an internet advertising model in which advertisers pay their host only when their ad is clicked. Advertisers bid on keywords relevant to their target market with search engines. Content sites charge a fixed price per click rather than use a bidding system.Cost per click (CPC) is the amount of money an advertiser pays for a single click on its advertisement that brings one visitor to its website. Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages, or anywhere a web developer chooses on a content site. Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the three largest network operators, and all three operate under a bid-based model. Cost per click (CPC) varies depending on the search engine and the level of competition for a particular keyword. |
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Comparison Table For Our Various PPC Services |
| PPC Management Packages |
BASIC |
STANDARD |
OPTIMAL |
PREMIUM |
| Monthly Cost |
$190 |
$350 |
$490 |
$540 |
| Hourly Rate |
$13 |
$12 |
$11 |
$10 |
| Total Man Hours |
15 |
30 |
45 |
55 |
| Set up Fees |
$0 |
$0 |
$0 |
$0 |
| Initializing the Project |
| Initial Consultation |
Yes |
Yes |
Yes |
Yes |
| Initial Call Setup |
No |
No |
Yes |
Yes |
| Account Setup |
Yes |
Yes |
Yes |
Yes |
| Conversion Code Consultation |
Yes |
Yes |
Yes |
Yes |
| Campaign Optimization |
| Keyword Research & Bid
Management |
1500 |
3000 |
6000 |
Unlimited |
| Negative Keywords |
Yes |
Yes |
Yes |
Yes |
| A/B Ad Copy Testing |
Yes |
Yes |
Yes |
Yes |
| Day Parting |
Yes |
Yes |
Yes |
Yes |
| Geo- Targeting |
Yes |
Yes |
Yes |
Yes |
| Local Search Campaigns (If Applicable) |
Yes |
Yes |
Yes |
Yes |
| Conversion Tracking |
Yes |
Yes |
Yes |
Yes |
| Other Activities |
| Image Ads* |
No |
1 |
3 |
5 |
| Landing Page Consultation* |
No |
1 |
3 |
5 |
| Website Optimizer (If Applicable) |
No |
No |
Yes |
Yes |
| Click Fraud Support |
No |
No |
No |
Yes |
Mobile campaign setup &
bid
optimization (If Applicable) |
No |
Yes |
Yes |
Yes |
Mobile campaign setup (WAP
only)* (If Applicable) |
No |
Yes |
Yes |
Yes |
| Google Analytics |
| Basic Setup |
Yes |
Yes |
Yes |
Yes |
| Profile Setup |
Yes |
Yes |
Yes |
Yes |
| Advanced Setup Consultation |
No |
Yes |
Yes |
Yes |
| Funnel Tracking Consultation |
No |
No |
Yes |
Yes |
| Internal Site Search Setup |
No |
No |
Yes |
Yes |
| Analysis & Monitoring |
No |
Yes |
Yes |
Yes |
| Reports |
| Weekly Report |
Yes |
Yes |
Yes |
Yes |
| Monthly Report |
Yes |
Yes |
Yes |
Yes |
| Advanced Reports |
No |
No |
Yes |
Yes |
| Customer Support |
| Email Support |
Yes |
Yes |
Yes |
Yes |
| Chat Support |
No |
Yes |
Yes |
Yes |
| Conference Call / Telephone |
No |
No |
Yes |
Yes |
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| NOTE: Fees paid to Webvisionz do not include monthly click charges that will be billed
directly to you by Google AdWords or Yahoo Search Marketing or Microsoft adCenter or any
other Pay Per Click Engine selected by client. The charges specified in table are based on
per search engine and per website. |
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| NOTE: |
| 1) |
Image Ads: Up to 2 modifications only. |
| 2) |
Landing Page Consultation: Suggestions/Advice on existing landing pages. If required we
are to create landing page then it will attract separate charges. For platinum and titanium,
consultation given for 3 or 5 pages may (or may not) be given in single month but over a
period of 3 to 5 months. |
| 3) |
Mobile Website: Creation of mobile website will attract separate charges. |
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