Home / Pay Per Click
Pay Per Click is an internet advertising model in which advertisers pay their host only when their ad is clicked. Advertisers bid on keywords relevant to their target market with search engines. Content sites charge a fixed price per click rather than use a bidding system.Cost per click (CPC) is the amount of money an advertiser pays for a single click on its advertisement that brings one visitor to its website. Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages, or anywhere a web developer chooses on a content site. Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the three largest network operators, and all three operate under a bid-based model. Cost per click (CPC) varies depending on the search engine and the level of competition for a particular keyword.
 
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Comparison Table For Our Various PPC Services

PPC Management Packages BASIC STANDARD OPTIMAL PREMIUM
Monthly Cost $190 $350 $490 $540
Hourly Rate $13 $12 $11 $10
Total Man Hours 15 30 45 55
Set up Fees $0 $0 $0 $0
Initializing the Project
Initial Consultation Yes Yes Yes Yes
Initial Call Setup No No Yes Yes
Account Setup Yes Yes Yes Yes
Conversion Code Consultation Yes Yes Yes Yes
Campaign Optimization
Keyword Research & Bid Management 1500 3000 6000 Unlimited
Negative Keywords Yes Yes Yes Yes
A/B Ad Copy Testing Yes Yes Yes Yes
Day Parting Yes Yes Yes Yes
Geo- Targeting Yes Yes Yes Yes
Local Search Campaigns (If Applicable) Yes Yes Yes Yes
Conversion Tracking Yes Yes Yes Yes
Other Activities
Image Ads* No 1 3 5
Landing Page Consultation* No 1 3 5
Website Optimizer (If Applicable) No No Yes Yes
Click Fraud Support No No No Yes
Mobile campaign setup &
bid optimization (If Applicable)
No Yes Yes Yes
Mobile campaign setup (WAP
only)* (If Applicable)
No Yes Yes Yes
Google Analytics
Basic Setup Yes Yes Yes Yes
Profile Setup Yes Yes Yes Yes
Advanced Setup Consultation No Yes Yes Yes
Funnel Tracking Consultation No No Yes Yes
Internal Site Search Setup No No Yes Yes
Analysis & Monitoring No Yes Yes Yes
Reports
Weekly Report Yes Yes Yes Yes
Monthly Report Yes Yes Yes Yes
Advanced Reports No No Yes Yes
Customer Support
Email Support Yes Yes Yes Yes
Chat Support No Yes Yes Yes
Conference Call / Telephone No No Yes Yes
 
NOTE: Fees paid to Webvisionz do not include monthly click charges that will be billed directly to you by Google AdWords or Yahoo Search Marketing or Microsoft adCenter or any other Pay Per Click Engine selected by client. The charges specified in table are based on per search engine and per website.
 
NOTE:
1) Image Ads: Up to 2 modifications only.
2) Landing Page Consultation: Suggestions/Advice on existing landing pages. If required we are to create landing page then it will attract separate charges. For platinum and titanium, consultation given for 3 or 5 pages may (or may not) be given in single month but over a period of 3 to 5 months.
3) Mobile Website: Creation of mobile website will attract separate charges.