Pay Per ClickPay Per Click is an internet advertising model in which advertisers pay their host only when their ad is clicked. Advertisers bid on keywords relevant to their target market with search engines. Content sites charge a fixed price per click rather than use a bidding system.Cost per click (CPC) is the amount of money an advertiser pays for a single click on its advertisement that brings one visitor to its website. Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages, or anywhere a web developer chooses on a content site. Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the three largest network operators, and all three operate under a bid-based model. Cost per click (CPC) varies depending on the search engine and the level of competition for a particular keyword.
*All rates are as per month per Search Engine.
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